At the Weston Corporation store in Queensway Shopping Centre, a popular shopping spot for football fans, rare jersey designs of underdogs Albania and Georgia have fuelled interest among customers.
“We do have people being surprised that we do carry these items, so it's what the fans have been looking for because they cannot find it anywhere,” said the firm’s brand manager Taufiq Samsuri.
While jerseys can cost about S$100 (US$74) each, fans are unfazed by the prices, with this year’s creative and nostalgic retro designs proving popular.
“If you’re really a diehard fan for this country … (the price) doesn’t matter,” Taufiq added.
To attract customers, he said that Weston stores across Singapore have been stocked with special and exclusive items, with everything from the official Euro 2024 footballs to Euro boots.
Germany kits have been flying off the shelves, as well as England’s due to the large English Premier League fan base in Singapore, he added.
As for individual players’ kits, Taufiq said that customers have been asking for those of Germany’s Toni Kroos – widely regarded as one of the greatest midfielders of all time – and England superstar Jude Bellingham.
A dedicated Euro 2024 zone has been set up for fans as well at the Queensway outlet.
At Champion Sports, the buzz has helped the sales of older designs from past tournaments.
Its managing director Anil Kumar said his store still gets many fans looking for Italian jerseys. Italy are the defending champions, having won the 2020 tournament against England on penalties.
The store, located in Peninsula Shopping Centre at City Hall, is selling older jerseys for S$59.
“Fans say: why should I pay more? I can buy the same shirt, go to the pub, sit down and watch. I'm still wearing a Spanish or a German shirt,” said Anil.
The stores expect sales to pick up as the tournament reaches the next stage, especially when fans know if their favourite teams are into the next round.
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“We do have people being surprised that we do carry these items, so it's what the fans have been looking for because they cannot find it anywhere,” said the firm’s brand manager Taufiq Samsuri.
While jerseys can cost about S$100 (US$74) each, fans are unfazed by the prices, with this year’s creative and nostalgic retro designs proving popular.
“If you’re really a diehard fan for this country … (the price) doesn’t matter,” Taufiq added.
To attract customers, he said that Weston stores across Singapore have been stocked with special and exclusive items, with everything from the official Euro 2024 footballs to Euro boots.
Germany kits have been flying off the shelves, as well as England’s due to the large English Premier League fan base in Singapore, he added.
As for individual players’ kits, Taufiq said that customers have been asking for those of Germany’s Toni Kroos – widely regarded as one of the greatest midfielders of all time – and England superstar Jude Bellingham.
A dedicated Euro 2024 zone has been set up for fans as well at the Queensway outlet.
OLDER DESIGNS STILL POPULAR
At Champion Sports, the buzz has helped the sales of older designs from past tournaments.
Its managing director Anil Kumar said his store still gets many fans looking for Italian jerseys. Italy are the defending champions, having won the 2020 tournament against England on penalties.
The store, located in Peninsula Shopping Centre at City Hall, is selling older jerseys for S$59.
“Fans say: why should I pay more? I can buy the same shirt, go to the pub, sit down and watch. I'm still wearing a Spanish or a German shirt,” said Anil.
The stores expect sales to pick up as the tournament reaches the next stage, especially when fans know if their favourite teams are into the next round.
Continue reading...