The celebrity-persona parasocial interaction scale was developed by American researchers Mihai C Bocarnea and William J Brown in 2007.
Based on a scale of 1 to 5, where 1 indicates "strongly disagree" and 5 indicates "strongly agree", individuals are asked for their position on these statements:
1. [Celebrity or persona] makes me feel as if I am with someone I know well.
2. If [celebrity or persona] appeared on a TV programme, I would watch that programme.
3. I see [celebrity or persona] as a natural down-to-earth person.
4. If I saw a newspaper or magazine story about [celebrity or persona], I would read it.
5. I would like to meet [celebrity or persona] in person.
6. I feel that I understand the emotions [celebrity or persona] experiences.
7. I find myself thinking about [celebrity or persona] on a regular basis.
8. I do not have any feelings about [celebrity or persona].
9. I like to watch [celebrity or persona] on television.
10. Whenever I am unable to get news about [celebrity or persona], I really miss it.
11. Learning about [celebrity or persona] is important to me.
12. I have been seeking out information in the media to learn more [celebrity or persona].
13. I sometimes go to the internet to obtain more information about [celebrity or persona].
14. Sometimes I feel like calling or writing [celebrity or persona].
15. [Celebrity or persona] understands the kinds of things I want to know.
16. I sometimes make remarks to [celebrity or persona] while watching television.
17. I am very much aware of the details of [celebrity or persona]'s life.
18. I feel like I have very little understanding of [celebrity or persona] as a person.
19. I look forward to seeing [celebrity or persona] on television or in the print media.
20. I am not really interested in [celebrity or persona].
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Based on a scale of 1 to 5, where 1 indicates "strongly disagree" and 5 indicates "strongly agree", individuals are asked for their position on these statements:
1. [Celebrity or persona] makes me feel as if I am with someone I know well.
2. If [celebrity or persona] appeared on a TV programme, I would watch that programme.
3. I see [celebrity or persona] as a natural down-to-earth person.
4. If I saw a newspaper or magazine story about [celebrity or persona], I would read it.
5. I would like to meet [celebrity or persona] in person.
6. I feel that I understand the emotions [celebrity or persona] experiences.
7. I find myself thinking about [celebrity or persona] on a regular basis.
8. I do not have any feelings about [celebrity or persona].
9. I like to watch [celebrity or persona] on television.
10. Whenever I am unable to get news about [celebrity or persona], I really miss it.
11. Learning about [celebrity or persona] is important to me.
12. I have been seeking out information in the media to learn more [celebrity or persona].
13. I sometimes go to the internet to obtain more information about [celebrity or persona].
14. Sometimes I feel like calling or writing [celebrity or persona].
15. [Celebrity or persona] understands the kinds of things I want to know.
16. I sometimes make remarks to [celebrity or persona] while watching television.
17. I am very much aware of the details of [celebrity or persona]'s life.
18. I feel like I have very little understanding of [celebrity or persona] as a person.
19. I look forward to seeing [celebrity or persona] on television or in the print media.
20. I am not really interested in [celebrity or persona].
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