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Actor Andie Chen joins brothers in F&B, takes over Creative Eateries with brands like Bangkok Jam, Suki-Ya

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As for Andie, he’ll be assuming the role of Chief Marketing Officer. “I’m in a crash course to learn how to run the marketing department,” he divulged. “There are many aspects that are quite similar to my producing work, but there are also a lot of elements and specific knowledge I have to learn, like SEO and working with PR companies.” Still, “I would say the principle is pretty similar to what I’m doing.”

The company currently employs about 250 people, and the brothers intend to bring more resources in.

But even with his new job, Andie asserted: “I will always be an actor first. That will not change. I think it’s going to be quite apparent that I will be even more selective with the projects I take on. To be honest, it has been that way for many years now, so it has become more quality than quantity for me. Now, I’ll just be even more selective.”

He quipped: “I’m 40 this year and maybe it’s a bit of a midlife crisis. I’ve been telling myself that from this year onwards, I will open myself to whatever comes. With other opportunities that came up, most of the time, I have said no, because I’ve been very focused on becoming a good actor.” Now, “I kind of need to let life happen.”

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