INDUSTRY INSIGHTS, MASTERCLASSES
EnterpriseSG and Grab also noted that many businesses may struggle to keep pace with new technologies and effectively leverage them for growth.
The partnership will address this by providing F&B businesses with free access to industry insight reports that focus on areas such as consumer trends and best practices for digital marketing, they said.
"These reports translate Grab's extensive industry insights into actionable data for F&B businesses, providing them with a better understanding of consumer preferences to anticipate market trends," added the two entities.
GrabAcademy will also conduct workshops and masterclasses on refining business strategies and operations optimisation to help businesses apply the data from the reports.
The workshops will comprise practical, hands-on sessions as well as panel discussions with industry experts and insights from both Grab and EnterpriseSG.
"Each workshop will engage up to 50 companies at a time, to ensure focused and interactive learning for businesses," said Grab and EnterpriseSG.
Ms Jeannie Lim, assistant managing director for services and growth enterprises at EnterpriseSG, said the collaboration underscored her organisation's commitment to working with the industry to create tangible value for local businesses.
"The F&B sector's resilience depends on its ability to adapt and innovate in response to evolving consumer behaviours and market conditions,” she said.
"Partnerships with key industry players like Grab help us provide our F&B businesses with meaningful data insights and the digital capabilities needed to stay ahead, especially in times of uncertainty."
Grab Singapore managing director Alejandro Osorio said the platform hoped to offer support that goes beyond numbers through the partnership, delivering the digital tools and precinct-level support merchants need to thrive in an evolving landscape.
"As the lifeblood of our neighbourhoods, local F&B businesses underpin Singapore's cultural and economic vibrancy," he said.
"We are fuelling the revitalisation of local businesses and building the resilience required to safeguard livelihoods and keep our communities thriving for the long term."
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