Stakeholders will be invited to develop pilot events or experiences in three areas: building facade enhancements such as digital display boards and interactive building surfaces, experiential concepts and artwork installations in common gathering spaces, and night-time initiatives like illumination projections and night markets.
Mall operators, hotel operators, event organisers and associations may participate, and the programme will last for two years. Shortlisted proposals may receive funding support.
Ms Fu gave the example of Ion Orchard's three-dimensional facade screen display, which she said "offers a taste of what is possible".
"I encourage Orchard Road stakeholders to come forward with bold and innovative proposals," she added.
Earlier this year, STB also said it would launch a tender for 37 Emerald Hill, the former site for Singapore Chinese Girls' School, for a mixed-use development comprising hotel and lifestyle concepts.
STB will launch another tender this month for the design, build and management of up to three pop-up spaces between Wisma Atria and Ngee Ann City.
The spaces will be available for rent to local and foreign brands, with a rental period of between one and six months. The first round of pop-ups is expected to open by the end of this year, and the spaces can continue running until the end of 2028.
STB will work with appointed managing agents to identify and curate the rotation of brands, which could include brands that are new to Singapore.
Some brands may try out new concepts or offer limited-time experiences in the pop-up spaces, while others may offer differentiated retail or food and beverage experiences.
To showcase Orchard Road’s unique identity and increase appeal along the street, new precinct markers will be added, said Ms Ow.
STB said the markers will guide visitor exploration and encourage engagement. There will be four physical markers featuring local poetry and three road markers along Tanglin, Orchard, Somerset and Dhoby Ghaut.
Eight winning designs for benches from the Orchard Road Bench Design Competition will also be installed.
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Mall operators, hotel operators, event organisers and associations may participate, and the programme will last for two years. Shortlisted proposals may receive funding support.
Ms Fu gave the example of Ion Orchard's three-dimensional facade screen display, which she said "offers a taste of what is possible".
"I encourage Orchard Road stakeholders to come forward with bold and innovative proposals," she added.
POP-UP SPACES
Earlier this year, STB also said it would launch a tender for 37 Emerald Hill, the former site for Singapore Chinese Girls' School, for a mixed-use development comprising hotel and lifestyle concepts.
STB will launch another tender this month for the design, build and management of up to three pop-up spaces between Wisma Atria and Ngee Ann City.
The spaces will be available for rent to local and foreign brands, with a rental period of between one and six months. The first round of pop-ups is expected to open by the end of this year, and the spaces can continue running until the end of 2028.
STB will work with appointed managing agents to identify and curate the rotation of brands, which could include brands that are new to Singapore.
Some brands may try out new concepts or offer limited-time experiences in the pop-up spaces, while others may offer differentiated retail or food and beverage experiences.
PRECINCT MARKERS, ORCHARD ROAD BENCHES
To showcase Orchard Road’s unique identity and increase appeal along the street, new precinct markers will be added, said Ms Ow.
STB said the markers will guide visitor exploration and encourage engagement. There will be four physical markers featuring local poetry and three road markers along Tanglin, Orchard, Somerset and Dhoby Ghaut.
Eight winning designs for benches from the Orchard Road Bench Design Competition will also be installed.
Continue reading...