In a post explaining the group's decision for the second rebrand, STC said: "We recently went through a rebrand to drop 'Repertory' from our previous name Singapore Repertory Theatre to become Singapore Theatre Company. This was meant to reflect our journey as a theatre production company in Singapore.
"Since then, we have received feedback from our peers in the community about the rebrand. These views greatly matter to us as we recognise the contributions and works of all artists and theatre companies in Singapore. We believe a united community is necessary for the theatre scene to thrive and therefore will be changing our name from STC."
STC added that the name change would take effect before their next show in August. The new name has yet to be announced.
STC's new decision appears to be drawing a more positive response with R Chandran writing in a separate post at around 3pm on Thursday: "Dear SRT...I respect you for publicly announcing your decision to change your company name from STC. I appreciate your move. As promised, I applaud you."
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"Since then, we have received feedback from our peers in the community about the rebrand. These views greatly matter to us as we recognise the contributions and works of all artists and theatre companies in Singapore. We believe a united community is necessary for the theatre scene to thrive and therefore will be changing our name from STC."
STC added that the name change would take effect before their next show in August. The new name has yet to be announced.
STC's new decision appears to be drawing a more positive response with R Chandran writing in a separate post at around 3pm on Thursday: "Dear SRT...I respect you for publicly announcing your decision to change your company name from STC. I appreciate your move. As promised, I applaud you."
Continue reading...