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Fans of White Rabbit can now visit a dedicated lifestyle pop-up store inspired by the iconic milk candy.
Located at Plaza Singapura, the pop-up is organised by Hao Food SG, the official distributor of White Rabbit products in the region. The store will run daily from 10am to 10pm until Nov 24, 2026.
The concept store combines food, merchandise and interactive experiences centred around the Shanghai-born candy brand, which has been around since 1959.
The candy bar at the pop-up store. (Photo: CNA/Lindsay Jialin)
One of the main attractions is a candy bar offering White Rabbit sweets in flavours including original milk, matcha, chocolate, mint, coffee, coconut, red bean, mango and banana. Visitors can create their own customised candy mix or purchase a Singapore-exclusive White Rabbit gift box.
The store also serves White Rabbit-themed desserts and snacks, including ice cream in flavours such as original milk, chocolate and sea salt cheese.
The classic white rabbit ice cream. (Photo: CNA/Lindsay Jialin)
The White Rabbit almond taffy ice cream bar at the White Rabbit concept store. (Photo: CNA/Lindsay Jialin)
Beyond food, visitors can browse a range of lifestyle products inspired by the candy's signature blue-and-white packaging and rabbit memorabilia. These include pouches, neck pillows, water bottles, tea sets, keychains and plush toys, as well as a streetwear capsule collection featuring T-shirts, caps and crossbody bags.
Local jewellery brand Mia Liora Lab has also partnered with the store on a rabbit-inspired diamond jewellery collection.
The pop-up store features a large variety of merchandise for White Rabbit enthusiasts. (Photo: CNA/Lindsay Jialin)
Some of the merchandise include water bottles and tumblers. (Photo: CNA/Lindsay Jialin)
The store also features blind boxes. (Photo: CNA/Lindsay Jialin)
A large variety of classic plush toys is also available at the concept store. (Photo: CNA/Lindsay Jialin)
Fans of collectibles can look out for blind boxes, limited-edition bunny plush toys and Pomu, a Singapore-exclusive plush character created in collaboration with Arc-en-Ciel Cafe.
The pop-up also offers customisation stations where visitors can personalise selected merchandise using White Rabbit-themed patches and iron-ons.
The White Rabbit pop-up is the latest themed experience centred around the candy brand in Singapore, following initiatives such as the White Rabbit-inspired high tea at The Westin Singapore.
Source: CNA/iz
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FAST
Fans of White Rabbit can now visit a dedicated lifestyle pop-up store inspired by the iconic milk candy.
Located at Plaza Singapura, the pop-up is organised by Hao Food SG, the official distributor of White Rabbit products in the region. The store will run daily from 10am to 10pm until Nov 24, 2026.
The concept store combines food, merchandise and interactive experiences centred around the Shanghai-born candy brand, which has been around since 1959.
The candy bar at the pop-up store. (Photo: CNA/Lindsay Jialin)
One of the main attractions is a candy bar offering White Rabbit sweets in flavours including original milk, matcha, chocolate, mint, coffee, coconut, red bean, mango and banana. Visitors can create their own customised candy mix or purchase a Singapore-exclusive White Rabbit gift box.
The store also serves White Rabbit-themed desserts and snacks, including ice cream in flavours such as original milk, chocolate and sea salt cheese.
The classic white rabbit ice cream. (Photo: CNA/Lindsay Jialin)
The White Rabbit almond taffy ice cream bar at the White Rabbit concept store. (Photo: CNA/Lindsay Jialin)
Beyond food, visitors can browse a range of lifestyle products inspired by the candy's signature blue-and-white packaging and rabbit memorabilia. These include pouches, neck pillows, water bottles, tea sets, keychains and plush toys, as well as a streetwear capsule collection featuring T-shirts, caps and crossbody bags.
Local jewellery brand Mia Liora Lab has also partnered with the store on a rabbit-inspired diamond jewellery collection.
The pop-up store features a large variety of merchandise for White Rabbit enthusiasts. (Photo: CNA/Lindsay Jialin)
Some of the merchandise include water bottles and tumblers. (Photo: CNA/Lindsay Jialin)
The store also features blind boxes. (Photo: CNA/Lindsay Jialin)
A large variety of classic plush toys is also available at the concept store. (Photo: CNA/Lindsay Jialin)
Fans of collectibles can look out for blind boxes, limited-edition bunny plush toys and Pomu, a Singapore-exclusive plush character created in collaboration with Arc-en-Ciel Cafe.
The pop-up also offers customisation stations where visitors can personalise selected merchandise using White Rabbit-themed patches and iron-ons.
The White Rabbit pop-up is the latest themed experience centred around the candy brand in Singapore, following initiatives such as the White Rabbit-inspired high tea at The Westin Singapore.
Source: CNA/iz
Newsletter
Recommended Read
Subscribe to CNA's Recommended Read
A single handpicked story that we think you shouldn't miss. Just one a day.
Continue reading...