YG Entertainment (YGE), the South Korean label behind girl group Blackpink, has emerged victorious in a legal dispute against beverage brand Monster Energy Company that was filed in Singapore court. Monster Energy had previously opposed YGE's attempt to protect the trademarks for 'Babymonster' and 'Babymonsters' in Singapore – both of which are related to YGE's new girl group BabyMonster.
Monster Energy currently owns at least 33 registered trademarks in Singapore, many of which include the word 'Monster'.
According to court documents, IP Adjudicator Ravindran s/o Muthucumarasamy noted that this was not Monster Energy's "first rodeo" and that the company has "filed 52 notices of opposition with the Registrar of Trade Marks" since 2012.
Some of Monster Energy's previous filings were against the likes of South Korean luxury eyewear brand Gentle Monster, strategy game Monster Castle and Canadian basketball team Toronto Raptors.
After examining YGE's and Monster Energy's arguments and evidence, the judge noted that a lot of the points highlighted in Monster Energy's grounds of opposition, including technical distinctiveness of the brands' marks, were more "dissimilar than similar".
As such, the judge declared that YGE's trademarks for 'Babymonster' and 'Babymonsters' are protected in Singapore and that Monster Energy has to pay the label S$17,431.38 (US$13,100).
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Monster Energy currently owns at least 33 registered trademarks in Singapore, many of which include the word 'Monster'.
According to court documents, IP Adjudicator Ravindran s/o Muthucumarasamy noted that this was not Monster Energy's "first rodeo" and that the company has "filed 52 notices of opposition with the Registrar of Trade Marks" since 2012.
Some of Monster Energy's previous filings were against the likes of South Korean luxury eyewear brand Gentle Monster, strategy game Monster Castle and Canadian basketball team Toronto Raptors.
After examining YGE's and Monster Energy's arguments and evidence, the judge noted that a lot of the points highlighted in Monster Energy's grounds of opposition, including technical distinctiveness of the brands' marks, were more "dissimilar than similar".
As such, the judge declared that YGE's trademarks for 'Babymonster' and 'Babymonsters' are protected in Singapore and that Monster Energy has to pay the label S$17,431.38 (US$13,100).
Continue reading...